Warm the milk in a small saucepan and stir in the yeast and a teaspoon of sugar. Let it sit for 5-10 minutes until foamy.

Combine the foamy yeast mixture with the remaining sugar, egg, melted butter, salt, and flour in a large mixing bowl.

Knead the dough by hand for 8-10 minutes or use a stand mixer. The dough should be soft and elastic.

Place the kneaded dough in a greased bowl, cover, and let rise in a warm spot for 1 to 1.5 hours until doubled.

Punch down the dough, roll it into a large rectangle of about 12x16 inches.

Spread softened butter over the dough and sprinkle granulated sugar on top. Customize with any additional flavorings.

Roll the dough tightly from one long edge into a log and slice it into 1 to 1.5-inch thick pieces.

Arrange the slices in a greased baking dish, cover, and let them rise for 30-45 minutes.

Preheat the oven to 350°F (175°C). Bake for 20-25 minutes until golden brown.

Remove from the oven and let cool in the pan for about 10 minutes before serving.