Begin by finely chopping your fresh ripe tomatoes into small, bite-sized pieces. Place them in a fine strainer over a bowl, allowing the excess liquid to drain for about 5 minutes. Discard the drained liquid.

Once your tomatoes are well-drained, transfer them to a blender. Add your chopped onion, cilantro, lime juice, and diced jalapeño. Sprinkle in cumin, salt, black pepper, and sugar. Pulse until you reach your desired consistency.

Taste your salsa and adjust seasonings as needed, adding more salt, lime juice, or jalapeño if desired.

Transfer your salsa into an airtight container. Seal tightly and refrigerate for at least 30 minutes before serving.

Once chilled, serve with tortilla chips or as a topping for your favorite dishes.